No-Nonsense SEO Consulting & Training

I’ve been working with Michael Gordon for 8 years and he is hands down the best SEO provider we’ve ever worked with. Thorough, thoughtful and truly goes above and beyond the call of duty.

It is rare to find someone in this field that truly cares about your success and puts in the 360 degree effort that is required to get results.

Michael is the type of person who you can immediately tell has the skills, passion and strategic approach to elevate a business through SEO.

Our web development studio has worked on a few projects with Michael now in the social impact space, helping large non-profit organizations pair a new website build with the SEO insight to have a positive impact on their online performance.

Michael is methodical, thorough and really takes the time to help you understand the technical details of his work. The results show, and Michael continuously demonstrates his ability to boost key web metrics, help organizations get noticed, and navigate an ever-changing SEO landscape.

We would highly recommend Michael to organizations that want to get serious about boosting their SEO and overall online experience.

I had the pleasure of working with Michael when our firm decided that it was time to put a little more emphasis on SEO. I was admittedly a neophyte when it came to all things SEO, and Michael was unbelievably patient and informative throughout.

From the outset I knew that we were in good hands: he spent a ton of time – without any promise, at that point, of winning the engagement – pouring through our existing site and figuring out what it would take for us to see a noticeable change. He then presented us with a detailed plan of attack and, once we decided to move forward, it was smooth sailing from there.

Michael is very adaptable to various working styles, offering to have his clients be as involved as they want to be, and spending as much or as little time discussing one-on-one as is required. He is honest, has excellent connections if/when other resources are needed, was very timely in delivery of all aspects, and was always quick to respond.

And, naturally, the work itself has proven very effective in allowing the right people to find us.

I would gladly recommend Michael to anyone requiring SEO services.

Over the last 20 years, I’ve worked with SEOs across North America on behalf of clients big and small. Over this time I’ve never come across any SEO that is more knowledgeable or committed to finding the right solutions for our clients.

In fact, it seems like every time we speak he’s discovered something new and has already begun testing new ideas in the field.

Michael and I have partnered on a number of projects over recent years and we’ve even referred some of our own clients his way as we know they’re in good hands when it comes to optimizing their website.

Michael’s attention to detail and ability to weed out the smallest optimization issues to improve even the toughest projects is the best I’ve ever seen and it shows in the positive growth our web clients have seen shortly after working with him.

There’s no other SEO I’d rather work with or trust my clients with. I’d highly recommend Michael to anyone serious about optimizing their website, just don’t take my spot on his roster!

I have to admit I was dreading searching for a SEO partner. The options were plentiful, but I knew it would be no easy feat finding a true expert.

After speaking with multiple agencies, we were introduced to Michael Gordon through a mutual colleague. It quickly became apparent how knowledgeable and experienced Michael was in SEO.

We were fortunate to be able to partner with Michael and have him work on our site. Working with Michael was a breath of fresh air – he was strategic in his approach, his process was methodical, his work was on-time and on budget, his communication was beyond excellent and his overall client service surpassed all of our expectations.

Michael went above and beyond multiple times to ensure our project was carried out until the end; he truly cares about his clients and works very hard on each project. We have been very happy with the results and recommendations provided by Michael.

I would highly recommend having a conversation with Michael and consider having him be part of your digital/SEO team.

My client required an extensive review and audit of their website’s SEO performance, including recommendations on how to increase organic rankings, traffic, and conversions. I Googled phrases such as ‘SEO consultant’ and ‘SEO consultant Toronto’, and thoroughly researched candidates for this project.

I had spoken to several of the top consultants, and Michael Gordon, the Toronto SEO Guy, was someone I immediately trusted and respected with his in-depth knowledge of SEO and digital marketing. Not to mention his own website ranks highly on Google for competitive key phrases.

Michael’s strategic approach to identifying opportunities and weaknesses for technical and usability issues was refreshing. He developed comprehensive reports with insights and provided extensive recommendations to improve SEO. The reports were extremely detailed, and Michael walked us through each recommendation to ensure we understood his philosophy as to why we should implement these changes.

The end result? We implemented Michael’s recommendations and gained significant improvements to our search engine rankings. We also saw other benefits to our KPI’s such as an increase in time on site and pageviews per session, and a decrease in bounce rate.

I have been in the industry for over 15 years and Michael is definitely the top expert in SEO. He is extremely professional and easy to work with. What I also appreciated is that he would check in and ensure that the project was moving forward, always providing assistance when we needed it.

I would highly recommend any company to hire Michael for their SEO strategy as there is no one that can provide more insight and value than he can.

Thank you Michael, I look forward to working with you again on future projects.

We hired Michael to be the lead SEO for one of 6S’ tier 1 clients, a global, multibillion dollar NASDAQ listed ad tech company.

This was a large, complex two-year SEO project that was routinely complicated by a host of challenging factors: multiple site redesigns, CMS changes, company (and website) acquisitions, key client staff changes… not to mention having to work with multiple internal and external digital teams dispersed across the globe in different time zones (marketers, designers, developers, content writers, project managers, senior management teams, 3rd-party partners, etc.).

Against all odds, Michael somehow was able to consistently keep the ship on course and running smoothly. In addition to providing great strategic and technical SEO direction, Michael was able to get teams aligned and working together to achieve outstanding, measurable results that no doubt played a significant part in the client’s record revenue growth and success.

Perhaps equally important is that the client simply loved working with Michael. We heard this all the time from them. He knew how to make them happy.

Michael’s ability to almost single-handedly manage all aspects of this SEO project made life much easier for the management team at 6S. Plus, he was an absolute pleasure to work with: easy-going, dedicated, and trustworthy.

Without hesitation I would recommend Michael to any company looking to take their SEO to the next level. I hope to have the opportunity to work with him again in the future.

Michael needs to be part of your digital marketing team.

While we all expect vendors to have deep functional knowledge, after working with Michael it’s obvious that Search is in his blood. The guy is a powerhouse of skill and knowledge.

But more importantly, he is able to take that knowledge and help organizations take tangible steps to meet business goals. He is easy to understand, approachable, and his “teach a person to fish” approach was exactly the kind of skill development we were looking for.

Michael is a class act all around and you won’t be disappointed.

I have had the chance to work with a few SEO specialists over the past few years. Honestly, I had almost completely given up on SEO experts. That was until I met Michael.

Anyone can paint you a picture of how SEO works in broad strokes. Michael goes far beyond that. He links the essential, technical, and sometimes tedious aspects of the job to the big picture. He helps you understand how effective SEO will be in the context of your specific industry.

He is astoundingly thorough – every email, every project is backed up with hours of research and reading. He explains to you exactly what he is doing, his rationale behind it, and gives you an honest appraisal of its effectiveness. I never felt left in the dark while he was working with us.

Beyond his SEO capabilities (which are unmatched in my opinion), Michael is just a really great guy. Easy to work with, open, passionate and quick to laugh. He brought great energy and enthusiasm to his work and was kind and courteous at every step.

At this point, I can’t imagine working with anyone else in SEO. Even now, months after our project wrapped up, Michael is still willing and happy to help us. His emails and his advice is still incredibly thorough. Great man, great mind, and a truly wonderful working experience.

We engaged Michael for a major SEO project and couldn’t be happier. This is a guy who lives and breathes SEO. But not only is his knowledge at the top of the heap, his ability to articulate problems and opportunities in an understandable way – and provide clear solutions that organizations can act on – put him in a class that few (if any) can match.

Most importantly, the ROI we’ve received from our investment in Michael has been truly staggering – and we haven’t even implemented all of his recommendations yet.

If all this isn’t enough, he’s proven to be consistently reliable, responsive, utterly professional, and easy to work with. Plus, he’s just a really personable, down-to-earth guy.

Michael has gone above and beyond the call of duty, far exceeding our expectations in every possible way. If you need SEO, you’ll want to hire this guy. I can’t recommend him highly enough.

It has been a pleasure working with Michael Gordon as our company has undergone a period of rapid expansion. We have gone from having virtually no marketing to undertaking a major project and growth phase and Michael’s assistance with our web site and SEO has been a true blessing.

He quickly launched himself into a field of medicine with which he was not familiar and insisted on understanding as much as he could about our area of expertise before even starting the original project. His background work and patience with a novice in this area clearly led to a program with which our group has been thrilled.

Fortunately for us, his patience is limitless and he will describe as much or as little of the process as we wish to know, while at all times remaining sensitive to our goals and needs.

We certainly would recommend Michael for SEO work without hesitation. We are thankful that he has been able to assist us during this instrumental time in our company’s development.

What an absolute pleasure and privilege it is to work with Michael! His in-depth knowledge of SEO is incomparable and has been crucial in our organization’s growth this year.

He thoroughly researched our needs, competition, and opportunities and then showed our Marketing team, step-by-step, what we needed to do to maximize and optimize our growth.

Michael is incredibly adept and versatile. Our project was one that had a very (very!!) tight time frame but despite that, Michael rolled with it. Always timely with his responses and flexible to our schedule. Simply put, he went over and beyond what I expected and what our organization needed.

SEO can be incredibly technical and tedious at times, but Michael always broke things down in a digestible way. He tailored his SEO training for myself and my colleagues in a way that suited our knowledge, learning styles, and pace.

Even months after this project, Michael continues to be generous with his time and is always happy to help us. I honestly could not ask for more. Michael’s work is unrivalled and I hope to work with him again in the near future!

Michael is one of the most thorough, patient, intelligent, and ethical professionals I know. And to have that from an SEO expert is very difficult to find.

He worked with us to ensure the changes we made to our website (including design and functional elements) not only resulted in an increase in visitors, but an increase in the quality of visitors and higher conversion of those visitors.

He took the time to get to know us, our industry, and our target audience. The more of his recommendations we implement the better our website performs.

Since starting work with Michael we have seen, and continue to see, a very significant increase in visits, leads, and quality of leads from SEO.

Had pleasure of working with Michael on SEO optimizations for Criteo.com. Was a great experience.

Michael was outstanding at providing information, reports and recommendations as well as instructions that enabled our development team to easily plan and execute against.

Would definitely look forward to working with Michael again in the future.